Exhibitor Registration
New Jersey Liquor Store Alliance
20th Annual Holiday Tradeshow
October 30, 2026
NJ Convention & Exposition Center
Reserve your booth and connect with retailers across New Jersey
Event Details
- Date: October 30, 2026
- Hours: 4pm - 8pm
Location: NJ Convention & Exposition Center
97 Sunfield Ave., Edison, NJ 08837
Event Setup
- October 29th: 1pm - 5pm
- October 30th: 8am - 1pm
All display materials and exhibit products must be delivered to your exhibit space at the Expo Center within the above timeframes. All materials must be in your exhibit space by 2pm on October 30th for set up.
Event Breakdown
- Exhibit breakdown begins immediately at the close of the show
- Materials must be removed by 11pm, Wednesday, October 30, 2026
Important Requirements & Deadlines
Registration
- Upon receipt of your registration form a confirming email will be sent to you from Lorna O’Hara, Event Director for the NJLSA.
- Any questions should be directed to Lorna at 609-396-1980 or ohara@ppag.com.
Payment
- Full payment for exhibitor fees is due by October 23, 2026.
- No exhibitor will be allowed to set-up on the day of the show unless full payment is received by the payment deadline.
- Payments can be made via credit card (Visa, MasterCard, American Express) check, or money order.
Vendor Requirements
- Wine and liquor vendors are limited to eight (8) products per booth/tabletop; six (6) bottles of each product.
- Beer vendors are limited to eight (8) products per booth/tabletop; two (2) cases of each product.
- We recommend that exhibitors have price sheets on their products available at their booth or display.
The NJLSA reserves the right to alter these vendor requirements between now and the time of the show.
Insurance Information & Requirments
All vendors are required to carry Comprehensive General Liability Insurance in the amount of $1 million dollars with respect to a single occurrence and $3 million dollar multiple person occurrence. Every alcohol product exhibitor is required to carry minimum Liquor Liability Insurance for the event in the amount of $1 million. Exhibitor assumes responsibility and agrees to indemnify and defend the NJ Liquor Store Alliance and their respective staff members and agents against any claims or expenses arising out of their participation in this event and the use of the exhibition premises. Exhibitors are responsible to provide the proper documentation of insurance policy(s) to NJLSA by October 25, 2026.
The Exhibitor understands that the NJ Liquor Store Alliance does NOT maintain insurance covering loss or damage to the Exhibitor’s property and it is the sole responsibility of the Exhibitor to obtain such insurance and hold NJLSA harmless with regard to any claim for such loss.
New Jersey ABC Permit Information & Requirements
- Exhibitors are responsible to obtain an ABC Merchandising Show Permit and provide proof of proper documentation to NJLSA by October 23, 2026.
- The booth rate/fee does not include the ABC Merchandising Permit fees (which is mandatory for all exhibitors) and must be paid by the vendor direct to ABC (NJ Division of Alcoholic Beverage Control).
How to Apply for the Permit:
You must apply online to the NJ Division of ABC for the Merchandising Show Permit.
If you already have a POSSE ABC username and password, follow the prompts to the merchandising show permit. If you are an out of state supplier and not a registered user you will need to register first – using the Licensee/ Public User portal which also can be found under the POSSE Login. After you receive your username and password follow the prompts to the merchandising out of state supplier permit. If you need assistance you can contact the NJ Division of ABC at 609-984-2830.
Rules & Regulations
- Exhibitors agree to abide by all rules and regulations of the Expo Center.
- Neither NJLSA nor the Expo Center are responsible for exhibitor materials left on-site after 11:59pm on Wednesday, October 30, 2026.
Display Materials & Exhibit Products
- Display materials and exhibit products must be delivered to your exhibit space at the Expo Center on Tuesday, October 29, 2026 between 1pm – 5pm or between 8 am – 1 pm on Wednesday, October 30, 2026.
- All materials must be in your exhibit space by 2pm on Wednesday for set up.
- You can also ship your display materials in advance by contacting Metropolitan Expo for rates and shipping instructions. Shipping, storage and delivery costs are not included.
Exhibit Setup & Breakdown Hours
- Setup: Tuesday, October 29, 2026 from 1pm – 5pm and Wednesday, October 30, 2026 from 8am – 1pm
- Breakdown: Exhibit breakdown begins immediately at the close of the show.
- Materials must be removed by 11pm, Wednesday, October 30, 2026.
Display Area
- Show aisles are carpeted. Carpeting inside the display area is not included but can be arranged for purchase through Metropolitan Expo.
- Electric and Wifi is not included. If you require electric or wifi service, use this link to purchase from the Expo Center: https://marketplace.njexpocenter.com.
- Please note the price of electricity will increase if purchased on the day of the show. We encourage you to order in advance.
Product Sample List
If you want the products you are displaying in the Digital Program booklet complete the Product Sample List. This form must be used to insert the products/brand information that will be sampled/displayed at your booth. In order to provide uniformity in the product listing in the digital program booklet, the information MUST BE SUPPLIED ONLY USING THIS FORM AND IN ELECTRONIC FORMAT ONLY. PLEASE DO NOT ALTER THE FORM’S CONTENT.
Please email your sample list (in 1 contiguous excel listing/sheet) to Lorna O’Hara at ohara@ppag.com by October 9, 2026. If we do not receive your product information by this specified date, we will be unable to guarantee your company’s information will be included in the digital program booklet.